Reasons, Seasons, Changes & Choices
Change of seasons usually means the opportunity to add a few new favourite pieces to the wardrobe, but how do we decide or choose what exactly they will be? There is no denying we need and wear clothes for warmth, protection, hygiene and also for cultural reasons. We also use clothes to make certain people, professions or groups more recognisable, and to give us a sense of belonging, connection and community.
But more than anything we choose to wear certain clothes where we feel the style of the garment expresses aspects of our individuality, spirit, soul and personality.
Sometimes it can be about:
- The colour
- The fabric
- The texture
- The length
- The style
- Brand loyalty
- The care instructions (who else tries to avoid ironing??)
- Affordability ($$ always a consideration for most of us). That doesn’t mean we always look for the cheapest, rather that we go for value for money.
- The occasion
- Or lots of other reasons, like environmental or social reasons for being attracted to certain brands, fashions, styles or logos/slogans.
Unfortunately though, the only real way to dress with true environmental awareness and integrity would be to find yourself the same outfit worn by the vain emperor in the tale of The Emperor’s New Clothes. Yes that’s right, live our lives wearing our birthday suits, nada (or add in your own suitable phrase to replace naked).
Because regardless of what we wear, the maintenance and cleaning of clothing impacts on our environment one way or another. For example, water usage, detergents and chemicals entering our seas via our drainage systems, through the use of power and fossil fuels.
But it certainly doesn’t mean we can’t take environmental, social and charitable factors into account. The loading we put on to these following factors when it comes to choosing items for our wardrobe probably won’t be nearly as great as those already mentioned, but remember, we can only do our best.
Some brands or labels contribute to charities or conservation projects – have a little stalk on a company’s websites to find out more.
Make yourself a little more aware of whether green technologies or environmental considerations are undertaken in the manufacturing process – again a bit of research or stalking of websites can be really helpful.
Do they comply with FairTrade International Standards? It’s probably going to be easier to find out if they aren’t!
And lastly but not least, consider the option for sourcing good quality and/or bargains through purchasing options such as sales, special offers, ebay, garage sales, swap meets or op shops. (The added bonus of op-shopping is that they are run by and supporting a charity usually helping your community).
It will also be really interesting to see the apps that pop up over the next couple of years to help us source preloved fashion. Remember too that you can swap with friends, rejuvenate or restyle with a little knowledge of sewing, a bucket of dye, or just with the addition of a few accessories.
* Results from BAM may vary. Strict adherence to the program is required for best results.